Agency holding companies consolidating agencies

Salmon in turn will gain access to Wunderman’s clients, global scale, CRM capabilities and offshore marketing automation centers.

In the process, these SI businesses are able to offer not just a consultative approach but also the emotional creative to get the audience engagement that their client brands require.WPP continues to consolidate brands throughout its agency empire.The holding company has confirmed that it is placing the e-commerce specialist Salmon, which it acquired in 2013, under the Wunderman fold.According to the holding company, the addition of Salmon will enhance Wunderman’s offering to include enterprise-level retail and mobile commerce capabilities.Salmon’s expertise includes delivering strategy, platform integration and customer experience solutions across platforms including IBM Watson Commerce, SAP Hybris, Intershop and Magento.Procter & Gamble’s Marc Pritchard is leading a large-scale agency consolidation at P&G.


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